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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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The PhD fresher

Stephen Waddington

Tomorrow is the rudiments of research methods, design, and ethics. I’ve run agencies, edited and written books on practice, taught and mentored at universities, served in leadership roles including the CIPR, but I have no formal qualifications. I’m an actual imposter. I’ve practised public relations for more than 20 years.

Ethics 78
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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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Proud of public relations

Stephen Waddington

There’s a sport in public relations to publicly undermine what we do. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Our work is not as bold, strategic or well crafted as ad agencies ," lamented the headline. These are b t excuses. unsplash-logo Samuel Zeller.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I’ve also identified how by working with other professional bodies we can provide broader management training for those at that stage in their careers where they are advising boards or running their own agencies. Ethical communication is at the heart of this. Personal aspirations Leadership of a voluntary organisation is a lonely job.

Meeting 96
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

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22 PR Rock Stars of the Future

Communications Conversations

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

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