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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics.

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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. So, I moved into a creative agency. The state of misinformation in Cambodia.

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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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Best Ways to Increase Credibility in the Health Industry

5W PR

For instance, a personal trainer can earn a certification from the National Academy of Sports Medicine (NASM) to enhance their reputation with clients. Demonstrating a commitment to transparency and ethical practices enhances credibility among clients and other professionals in the industry.

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

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The PhD fresher

Stephen Waddington

Tomorrow is the rudiments of research methods, design, and ethics. I’ve run agencies, edited and written books on practice, taught and mentored at universities, served in leadership roles including the CIPR, but I have no formal qualifications. Today was an introduction to systems, the PhD learning journey, and university resources.

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