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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113
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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner. They cheat, lie, and steal to get ahead.

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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. promoting false information in healthcare that leads to mistrust of the medical community. Businesses and leaders need to engaged employees “before you need it.”. * * *.

Film 86
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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020. At the top of the list was diversity and inclusion (D&I), which was followed by climate change, healthcare, education, and gender equality. About the study. The report was published in late March.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.