Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Casey Egan. Marketing Analyst.
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Onclusive
MAY 10, 2017
In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In the end, working in PR can be as challenging as it is rewarding.
Shift Communications
SEPTEMBER 25, 2017
There was a dependency we didn’t forecast that we should have known about; we certainly have weather data for the last 50 years and could have built models for a cold summer, an average summer, and a hot summer. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.
Shift Communications
DECEMBER 4, 2017
The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. This trend will only accelerate as search engines become ever more intelligent. Part 5: Social Media. Christopher S.
Shift Communications
NOVEMBER 17, 2017
We’ll walk through how to use the indicated machine learning tools to project important the data series forward, highlighting important time frames. Furthermore, learn how to weed out the bad data, identify black swans, consider confounding variables and account for insufficient engineering. Lisa Zanchi. Marketing Analyst.
Shift Communications
DECEMBER 16, 2015
Last but not least, want to get search engine data inside Google Analytics? The post 3 Google Analytics Issues to Correct for Better Data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Connecting Google Search Console. Chel Wolverton. Integrated Services.
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