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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

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Brand conversations during COVID-19

Stephen Waddington

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. The Bigger Picture is a photographic and video agency in the North East of England. It has pivoted to record stories about the crisis and provide web services. It’s a fine line to tread.

Brand 157
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. billion over the next five years.

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How to Create a Media Kit

5W PR

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.

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Why Do-It-Yourself Public Relations Is An Urban Legend

Polaris

Media relations is time consuming. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? They cite examples of start-up companies that were charged $10,000 per month (or more) for PR services. You can certainly pay that much to retain a large multinational PR agency.

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Future of PR: 2020 edition

Stephen Waddington

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Mental health is cited as one of the top issues impacting the profession.