Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

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Onclusive

AUGUST 15, 2017

So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails.

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Data Data-Driven PR Analytics Measurement 170

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

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Data-Driven PR Facebook Analytics Google 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

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ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. They can also be used like flash polls after a news event. Data.gov, Healthdata.gov, U.S.

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Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work?

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Analytics Data-Driven PR Measurement Google 60