5-questions-to-ask-when-selecting-a-pr-firm 
PR 20/20
MAY 12, 2016
Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
OnePitch
MAY 12, 2022
I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. We’re human after all.
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Waxing UnLyrical
NOVEMBER 23, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few important qualifiers here: 1.
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence.
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?
Sword and the Script
APRIL 17, 2018
By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience. Well, in a word, chaotic.
Buzzstream
NOVEMBER 10, 2020
Pitches can make or break a PR campaign. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Their responses?
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