Agency B2C Consumer Storytelling 
Prohibition
OCTOBER 13, 2022
However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.
Shift Communications
AUGUST 2, 2022
At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.
The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.
Prohibition
MAY 18, 2023
Influencers are also skilled storytellers who know how to connect with their audience on a personal level. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions. Overall, harnessing the power of influencer partnerships can provide a host of benefits for brands.
Prohibition
OCTOBER 25, 2022
For example, if you’re a food brand – you might want to keep an eye on ‘#foodie’ ‘#foodtrend’, in order to see what type of food related content is resonating well with consumers. The importance of storytelling in PR. You can then use this insight to inform your next press release or feature.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.
Prohibition
JANUARY 6, 2023
When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.
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