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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

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Maxim Behar: What will be the television of the future

Maxim Behar

Maxim: What wesee on social media cannot be shown on a screen. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. A click to a social media site could not be rigged, could not be manipulated. It's all to be commercialized.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

“We don’t mean a return to the five-pound Sunday New York Times, but digital-only media properties are finding value in also having a high-quality physical presence. The ability to touch and feel is a novelty to a generation weaned on wireless.”. The audience kills advertising. Native advertising smack down. “At

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 7) What blogs or publications do you follow regularly?

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?