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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 The system works! 3 – publicity is what we call “earned media.”

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

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Back to School Media Pitches

PR for Anyone

The system works! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you are in the medical profession, we can talk about, going back, I know masks are optional in most school systems now. PR FOR ANYONE. Transcript.

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The system works! We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. This is why you need to start socially listening. PR FOR ANYONE. We film videos.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. The system works! I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. The system works! Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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Positioning Yourself as a Media Expert

PR for Anyone

The system works! The third day, we take our VIPs into a television studio. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. It’s time for you to start implementing. And it’s so awesome! We give them their ideal interview.

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