ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. and they’re skeptical of traditional marketing and advertising.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.
Flack's Revenge
DECEMBER 5, 2018
In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.
Stephen Waddington
JUNE 23, 2019
The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6
Cision
APRIL 1, 2016
Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In order to generate revenue as a social network, you have to make content more appealing for advertisers. They always come back.
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