Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. I am most excited to jump in and help run our leisure tourism campaigns. Some brands really lend themselves well to print and out of home advertising.

Print 120

Print Tourism Transportation Film 120

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. When the EVP said I would be working with the Greece tourist board and I had just returned from vacation there, I knew I’d found my home.

Travel 120

Travel Agriculture Tourism Internal 120

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. 14: What happens when influence outshines advertising?

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. These fine folk did: Jan.

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

AUGUST 7, 2015

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. Start small.

Tourism 120

Tourism Television Print Industry 120