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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. I am most excited to jump in and help run our leisure tourism campaigns. Some brands really lend themselves well to print and out of home advertising.

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Behind the Headlines With Lauren Kaufman

Cision

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. What do you have planned for them?

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia.

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Working in PR: Five Things I Wish I Learned Sooner

Cision

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. Just as I was feeling confident about my career path, two managers gave me some very candid advice: “If you want to work in PR, you need to get agency experience.”. Start small. The money will come.

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