Advertising Measurement Public Affairs Reputation 
Doctor Spin
FEBRUARY 14, 2024
PR strategies are designed to manage the public’s perception and ensure positive association and reputation. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.
Cision
SEPTEMBER 14, 2016
Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.
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NewsWhip
APRIL 14, 2020
Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Zach Silber (CIO, Kivvit): One major change is the accelerated pace of work.
Stuart Bruce
MARCH 8, 2017
This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”
Sword and the Script
JANUARY 3, 2023
“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?
PR Conversations
OCTOBER 27, 2023
public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.
Stuart Bruce
NOVEMBER 27, 2015
In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past. 80% own mobile phones.
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