Advertising Interviews Media Training System 
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 The system works!
PR for Anyone
JANUARY 20, 2022
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising.
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ImPRessions - Crenshaw Communications
JULY 13, 2022
And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.
PR for Anyone
SEPTEMBER 1, 2021
Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. There are no excuses not to pitch the media and not to get massive visibility for your business. The system works!
PR for Anyone
MARCH 23, 2022
These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. The system works! What does all this have to do with an editorial calendar?
PR for Anyone
MAY 24, 2022
I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. The system works! I’ve interviewed so many journalists. Nowadays, with the internet, anyone can send out a press release.
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