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PRSay
NOVEMBER 8, 2022
When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s U.N.
PR Fuel
SEPTEMBER 16, 2020
There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.
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Bad Pitch Blog
DECEMBER 15, 2014
It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. Even more relevant is Google''s Primer App. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations.
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.
The Resolution Blog
APRIL 9, 2019
I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. Have you found that a challenge?
Polaris
AUGUST 19, 2014
In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.
David PR Group
OCTOBER 17, 2014
More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. What should we do next?
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