PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 249

Ethics Data Privacy Policies 249

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The web and the internet have enabled communities to form around an organisation, topic or issue.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 5, 2020

According to a survey conducted by Oxford University’s Centre for the Governance of AI, many Americans fear a future where mechanisms of AI become too intelligen t. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. Our worst fear coming to life: robots taking over.

Healthcare 90

Healthcare Ethics Software SEO 90

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Games are generally fun.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. You can also pull from third-party data sources, like government sites. These pages are typically found on library sites, educational websites, and local government websites. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. In democracies governments answer to the people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148