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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance.

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Journalism and News Trends for PR Pros


Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What it means for PR : As new technologies make it easier to manipulate emotion, ethics must keep up or better yet, stay ahead of change.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

UK Government report calls for social media regulation

Stephen Waddington

2 Social media governance Legislation lags the development of technology, however the Communications Act 2003 provides the means to enforce content standards for television and radio broadcasters, including rules relating to accuracy and impartiality, as a basis for setting standards for online content. In evidence Facebook did not accept its responsibilities to identify or prevent illegal election campaign activity from overseas jurisdictions.

Video Content Trends for Media and PR Professionals


How can you develop a transparent, ethical and mutually beneficial relationship with them? Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 15) Ethics in PR revisited.

PR's responsibility to the public

PR Daily

There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. Additionally, 50 percent of millennials surveyed want to work for a business with ethical practices.”. People who don’t understand PR tend to conflate it with media relations.

Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible.