ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content must be shareable.
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
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MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Was the spot intentionally misleading?”
Cision
OCTOBER 16, 2017
It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Steve Barrett: We’ve all seen those go viral haven’t we? Where do you think we’re at as an industry in terms of PR at the moment?
ImPRessions - Crenshaw Communications
MARCH 13, 2018
Major organizations can be shaken by a careless tweet or a viral customer complaint. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Yet they are aware that the cost of a mistake, or a simple overreaction can be high.
PRSay
MARCH 11, 2019
Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.” According to thecompany10, “Who can say exactly why a video or story goes viral?
Communications Conversations
FEBRUARY 6, 2015
Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Is it worth it? Will the trend continue? “USA
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