Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. The Soft and Subtle PR Pitch of Content Marketing. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

The Resolution Blog

JANUARY 8, 2018

New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. Online advertising has changed. Download our ebook PRetrospective now. I hosted a PRSA webinar back in July providing actionable steps to take. Watch the recording now. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Sure, we developed content and we wrote email marketing pitches and purchased ads. The idea is that becoming more of a publisher will open up new revenue streams. We sold subscriptions to software as a service for profit.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

NOVEMBER 29, 2022

The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. Or ebook marketing. Indeed, that’s content , but it’s not necessarily content marketing.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Ebooks and Whitepapers. Ebooks and whitepapers that are considered valuable to your target audience can position your brand as a thought leader in your industry.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

APRIL 2, 2015

Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). So where do you start?

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Enlightened Self-Interest: The Pitch Email. I’m now on guest blogs I could never pitch a year ago, including Search Engine Journal, where I was awarded for most read post (of the whole month) back in December 2014. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81