Advertising Data-Driven PR Facebook Technology 
Shift Communications
OCTOBER 22, 2014
The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.
Shift Communications
NOVEMBER 5, 2015
We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%
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Shift Communications
NOVEMBER 5, 2015
We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%
Shift Communications
NOVEMBER 5, 2015
We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Derek Lyons.
Shift Communications
NOVEMBER 10, 2014
Facebook’s Audience Insights provide brand pages with information about their audience, best performing content and other engagement details in a central location. In the example below, Facebook Insights shows that posts with a photo typically reach the most users and has higher engagement than simple status posts or posts with just a link.
Shift Communications
NOVEMBER 24, 2014
As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The third spike is from our Facebook Page Cost Calculator. Vice President, Marketing Technology.
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