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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Enterprise and workplace. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. That’s a form of advertising called retargeting and Cision is bringing this to PR. What sort of data?

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Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.