Advertising Crisis Media Training Study 
Communications Conversations
DECEMBER 17, 2019
In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). OK, so maybe it’s not a full-blown crisis plan. Crisis 101.
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?
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PR for Anyone
DECEMBER 8, 2022
I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.
PR for Anyone
OCTOBER 13, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.
PR for Anyone
SEPTEMBER 30, 2022
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.
PR for Anyone
SEPTEMBER 16, 2022
What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?
PR for Anyone
SEPTEMBER 8, 2022
You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.
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