Advertising Creativity Storytelling White Paper 
Cision
DECEMBER 3, 2015
Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Read the free white paper today! But how do you get started?
Cision
JANUARY 5, 2016
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today! Don’t fall back into old advertising habits though.
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Cision
DECEMBER 29, 2015
Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Episodic Content . Social Media.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling. And for B2B companies, storytelling is no less important.
Cision
APRIL 7, 2015
Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.
Cision
NOVEMBER 10, 2015
Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.
Sword and the Script
MARCH 19, 2018
Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.
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