PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy.

Software 98

Software Comparison Measurement Content Marketing 98

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Teaching will shift online for all but small discussions and seminars. Advertising revenue will follow where it hasn’t already. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Travel Retail 118

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. We also host our annual National ¡Bravo! When I was young I wanted to be ….

Automotive 245

Automotive Resources Strategy Consumer 245

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’

Journalism 62

Journalism Content Marketing Creativity Leadership 62

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. So, this is an interesting place for your seminar and starts to really map that. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78