Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? A lot of their PR agencies aren’t very good at challenging the client and helping them to improve their PR strategy by embedding social media and digital PR into their public relations strategy.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. It shouldn’t read like an advertisement for your product. Be creative. It used the word “repositioning” over and over instead of discussing why it had to fire employees. However, I’d never suggest to write a press release just for the sake of writing one.

Writing 118

Writing Newspapers Report Data 118

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Thought Leaders/Employees Surpass CEOs in Credibility. Learn how to respond with our white paper! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ). Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. A show about communicating with clients, prospects and employees – in person, in print and online.

Social Media 120

Social Media Marketing Pinterest Media 120