Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 122

Communications Crisis Internal International 122

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation.

Publicity 81

Publicity Crisis Construction Study 81

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Looking for a digital PR firm that knows how to measure?

Social Media 60

Social Media Crisis Marketing Media 60