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Social Media Advertising – Moving Away From ‘The Big Three’

Prohibition

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

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4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements.

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Socially Unacceptable – How I Lost Six Figures and Overcame It All With Amphora

Prohibition

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

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Is Smaller Better? Five Benefits of Working with Micro Influencers

Prohibition

With over 60% of UK millennial consumers trusting nano and micro influencer recommendations over a list celebrities and mega influencer endorsements, it’s really important to consider them for your strategy. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns.

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How Ditching the Filters on Instagram posts can Enhance Influencer Marketing

Prohibition

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements.

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Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.