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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. What’s the #1 Hispanic Marketing transgression?

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Our Team

Reputation Us

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Can Marketing Make a Difference?

Mindful Marketing

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. You never know where your clients are going to come from.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills.

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