Advertising Blogging Content Marketing Healthcare 
Contently - Strategy
AUGUST 19, 2020
Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.
Contently - Strategy
NOVEMBER 12, 2020
Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.
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Cision
JUNE 14, 2016
In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.
Flack's Revenge
DECEMBER 5, 2017
In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.
Scott Public Relations
JULY 19, 2019
Content geared too greatly towards new customers can result in fewer established connections staying engaged. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Like what you’ve read?
Scott Public Relations
JULY 19, 2019
Content geared too greatly towards new customers can result in fewer established connections staying engaged. Customers possess sharper awareness than some marketers may realize. They can notice when they are getting targeted advertising. Like what you’ve read? Like what you’ve read?
Communications Conversations
OCTOBER 8, 2020
Now, I don’t usually talk politics on this blog (or on social, for that matter). Content marketing expert, Kristina Halvorson tweeted this a couple weeks ago. Andy Jacobson, senior director-advertising and media relations, Trustmark. Some things are just too important. And, I know I’m not the only one.
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