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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Perhaps the one benefit of Snapchat relative to other social networks is that once connected, interaction via the messaging tool would be at least as effective for conversion events as an email.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. and an invaluable time-saver.

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A Promotion Unlike Any Other

Mindful Marketing

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” So, the next time you’re a caddie at the Masters.

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5 More Outside-The-Box Content Marketing Ideas

Cision

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Native Advertising.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

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