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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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A Promotion Unlike Any Other

Mindful Marketing

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. ” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life.

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year

PRSay

What strategy will work best for your brand? Maybe your website already features a blog, or a couple social media channels with original content. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles. A business may think it has fully defined its brand voice , but it sometimes has only a narrow view, or one based on technical superiority. Your branding is holding you back.

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5 More Outside-The-Box Content Marketing Ideas

Cision

Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Attendees of New York Fashion Week share photos across social media.