Cision

OCTOBER 6, 2016

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. What do you think are the biggest communication mistakes brands make?

Storytelling 308

Storytelling Local Airlines Technology 308

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,

Travel 40

Travel Tourism Airlines Hotels 40

Doctor Spin

APRIL 17, 2023

Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. Partner with a local influencer to promote your business on social media. Southwest Airlines employees celebrate passenger’s 104th birthday.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Ethical Voices

MARCH 28, 2022

I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. They were a hugely popular local haunt for people in Florida, and the national company that purchased them promised that they would keep the recipe that made this particular popular.

Ethics 52

Ethics Strategy Real Estate Local 52