Mon.Feb 26, 2024

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Do consumers trust celebrity endorsements anymore? New research takes a look

Agility PR Solutions

Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but […] The post Do consumers trust celebrity endorsements anymore?

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Press Release Format Guide (w/ Examples)

Prowly

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We’re happy to add our two cents and broaden your press release skillset! […] The post Press Release Format Guide (w/ Examples) appeared first on Prowly Blog.

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Mastering skills for crisis communications: Is your brand ready?

Agility PR Solutions

Crisis! To some it is a “dirty” word. Others recognize it as an inevitable contingent. In business and in life, crisis will happen. When they do, will you be ready? Good crisis communication skills are especially essential to public relations, regardless of industry. Below, we’ll consider the etiquette and best practices for crisis communication and […] The post Mastering skills for crisis communications: Is your brand ready?

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Social Media Press Release Guide (w/ Examples)

Prowly

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to integrate customer communications management into your PR

Agility PR Solutions

In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful relationships. As the digital age propels us towards a future where interactions become increasingly virtual, the integration of customer […] The post How to integrate customer communications management into your PR appeared first on Agil

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Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better experience

Agility PR Solutions

As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New research from global fintech firm Broadridge Financial Solutions finds that the rate of […] The post Navigating the CX challenge: Tech investments increase, but consumer impatience grows—nearly half would pay more for a better

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

This week on EthicalVoices, Ann Marie Varga , the internal communication manager for AdventHealth discussed several important ethics issues, including: One key PR ethics lesson from the Pulse nightclub shooting How to protect your (and your team’s) mental health in crisis situations Ethical issues in internal communications Tell us a little bit about yourself and your career I grew up in central Florida and most of my career was spent there.

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With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level

5W PR

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crow

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#MediaMonday – Craig Harris

HMA Public Relations

Happy #MediaMonday! The latest feature comes to us from Craig Harris, who took his investigative skills to broadcast to join ABC 10News San Diego and KGTV Channel 10. Discover what intrigues Craig about investigative journalism, what he is looking forward to in his new role and much more in this post.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Victoria Beckham devastated over Romeo & Mia Regan’s split

Mark My Words

The Sun PR expert Mark Borkowski told The Sun that being a ‘momager’ means ­Victoria has to “take the rough with the smooth”. He said: “If you create a soap opera out of your life, you have to accept the ups and downs — just like the Kardashians have proved. “Break-ups might not be pleasant but they carry on the family narrative and make it interesting.

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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrai

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The Golden Rule of Persuasion

Doctor Spin

Unlock the power of the Golden Rule of Persuasion. Persuasion is not merely about delivering a message but about laying the groundwork and respecting your targets’ readiness to be influenced. Dive into the principles of the Golden Rule of Persuasion. Harness its potential to establish and maintain strong relationships—and lead with influence. Here we go: The Golden Rule of Persuasion Spin Academy | Online PR Courses The Golden Rule of Persuasion The golden rule for being persuasive is straightfo

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The Road to Camino and ?he New Book by Maxim Behar and Veneta Pisarska

Maxim Behar

Host (Mihail Dyuzev) : Good morning, Bulgaria, wherever you are. February 23rd. It's Friday. Alongside my colleague Raychev, we're delighted to welcome friends, I can confidently say, into the studio. Let's start with the lady first, though. Veneta Pisarska, welcome! Veneta: Hello! Host (Mihail Dyuzev): And Maxim Behar! Maxim: Good morning, Darik!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Communicating Corporate Strategy & Vision to Investors

Presspage

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.