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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. At Expo West, we saw a variety of supplement formats being exhibited.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. But roll on 10 years, it’s commonplace. The neighbours were delighted.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

By 2027, that number’s set to skyrocket to nearly six billion! What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. In 2023, more than 4.89

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. billion by 2027. It's a new age for marketing. But there are ways to get even more scientific. Is your marketing plan ready?

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Championing Inbound Marketing: 4 Lessons from Organizational Change Agents

PR 20/20

In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? How does a billion dollar corporation become a trustworthy source for consumers?