2023 PR Opportunities For Ad Tech Brands
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Retail networks are growing exponentially and per GroupM, retail media already represents 11% of global ad spending and will grow 60% by 2027.
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