article thumbnail

Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109
article thumbnail

5 Powerful Sustainability Press Release Examples, Featuring Barbie

Newsfile

trillion in 2026. Not only is the company committed to the environment, but it wants you to know about it. View complete media release example Research shows that 35% of an employee’s emotional investment in their work and 20% of their desire to stay within their existing company depends on how included they feel in their workplace.

article thumbnail

B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. This is essential for the success of a company – and for the future-oriented training of its employees. But for many companies, the balance between remote working and the physical office is a challenge. Home sweet home?

B2C 73
article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Our clients and companies are still expecting media coverage. Work to be known as a “go-to” for insight from a specific company or on a specific topic. .

article thumbnail

General Motors – Going Electric, Going for Broke?

Mindful Marketing

The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise. ” Companies revamp product lines all the time, so what makes this pivot so extraordinary?

Energy 87