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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Some PR professionals must grasp the scope of the paradigm shift brought by the social media revolution in our industry.

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Transparency and Trust: The Role of ESG Reporting

Presspage

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109
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Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Do you know anyone under 9?

Groups 138
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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently - Strategy

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134
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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

Aynat: In 2017, M Live was still a fairly new addition to Marriott International. In February of this year, Marriott announced they would more than double the All-Inclusive Portfolio to 33 properties by 2025 with properties in the Caribbean and Latin America including Mexico, Dominican Republic, Jamaica, St.

Travel 109
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98