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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78
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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

of the workforce by 2025. Your generation shares more, consumes more and is more digitally savvy than any other generation. Aren’t we the ones in leadership roles–or, at least, very close to taking over leadership roles for our Baby Boomer masters? Your generation will comprise 99.9%

Marketing 162
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What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. This green trend will likely continue at Amazon; it doesn’t really have a choice though, considering how consumers are increasingly demanding companies improve their environmental credentials. It created a $2bn climate innovation fund last year, for starters.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It has contributed to research projects, and developed thought leadership content. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. This isn’t a conversation for 2025, it is a conversation for now and communicators don’t seem to take that in.

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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking.

Banking 79
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The good and bad: A look at all the PR campaigns in February

Prohibition

Next up we have Jaguar Land Rover for its February announcement of becoming an all-electric car company by 2025. Jaguar Land Rover is going all-electric by 2025. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

Groups 138