The Hoyt Organization

JANUARY 8, 2024

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials.

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Consumer Social Media Education Advertising 91

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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Writing Communications Marketing B2B 194

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

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Financial Content Marketing Marketing How To 52

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You’re not just financially literate; you’re fun-loving, young, and hip.

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Financial Content Marketing Examples Banking 52

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. billion in 2019 to USD 22.3 Naturally, businesses today can ill afford to ignore influencers.

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Brand Branding How To Radio 135

Burrelles Fresh Ideas

OCTOBER 3, 2023

Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally. It goes into effect on July 1, 2024. Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings.

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Brand Branding Marketing Ethics 83

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Case Study Financial Content Marketing Study 52