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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 103
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 198
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”.

Survey 178
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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. billion in 2019 to USD 22.3 Naturally, businesses today can ill afford to ignore influencers.

Brand 135
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally. It goes into effect on July 1, 2024. The new law introduces amendments to the state’s Child Labor Law, ensuring that influencers and social media personalities under age 16 are fairly compensated.

Brand 83