The Proactive Report
DECEMBER 26, 2022
Video trends for 2023. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. 2023 is the time to get serious about your video content on Facebook. 2023 is just around the corner.
The Proactive Report
NOVEMBER 1, 2022
A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. For more Digital PR Tips subscribe to our newsletter.
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Landis PR
JANUARY 8, 2024
Heidi Klum partners with Cirque du Soleil for her 2023 Halloween costume By Andie Davis Heidi Klum is the “Queen of Halloween,” and it’s become a guessing game each year as to what she’ll think up next. The post Best PR Stunts, Fails and Learnings of 2023 – Part Two appeared first on Landis PR.
PRSay
MARCH 7, 2024
and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.
Contently - Strategy
MARCH 2, 2023
Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month.
Buchanan PR
JUNE 30, 2023
It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.
Prohibition
AUGUST 4, 2023
With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.
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