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Why Video is Vital in 2023

The Proactive Report

Video trends for 2023. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. 2023 is the time to get serious about your video content on Facebook. 2023 is just around the corner.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Here are some challenges your PR team should be ready to deal with in 2023: Social Media.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

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Changing The Way of Search – TikTok’s New Trending Terms Update

Prohibition

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. Through TikTok search, Instagram discover page or further detailed influencer mapping you can find established influencers in this niche.

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