Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! This is a great example of how simple but well done content can go viral. We’re back with another campaign round up. Clever and good for the planet – we can’t ask for much more!

Brand 62

Brand Branding Viral Fashion 62

5W PR

JANUARY 11, 2024

link] Celebrity Drama & News Taylor Swift announced as 2023 TIME person of the year. Cafe Chelsea – If you want to try a trending TikTok foodie staple, head to Cafe Chelsea in the Chelsea Hotel to try the viral comté cheese ravioli sheet that everyone’s been raving about. Her headlines never stop!

Fashion 78

Fashion Trends Hotels Viral 78

Mark My Words

FEBRUARY 16, 2024

The whole campaign comes hot on the heels of New Zealand’s right-wing National Party victory in the country’s 2023 elections, where a savvy digital campaign proved essential to their success. Influencers, viral videos and gamified messaging helped the party resonate with younger demographics on their turf, propelling the party to victory.

Government 60

Government Social Media Viral Video 60

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August.

Brand 78

Brand Branding Viral Apparel 78

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Also, of course, I have measured a lot of comms programs over many years.

Communications 40

Communications Measurement Employee Course 40

PRSay

MARCH 7, 2024

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 102

Film Marketing Sports Hotels 102

5W PR

AUGUST 16, 2023

From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories. Coquette beauty Coquette Beauty takes the lead as the foremost emerging beauty industry trend of 2023.

Trends 78

Trends Viral Industry Data 78

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

Viral 72

Viral Trends Social Media Creativity 72

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Metaphorically invested I took a lot of heat personally and professionally for defending the company.

Reddit 174

Reddit Software B2B Technology 174

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

NewsWhip

JANUARY 19, 2023

There is no doubt this trend will continue for these companies throughout 2023. Their top story highlighted a boy with leukemia receiving a visit from motorcyclists (127.8k), followed by a Cuban comedian celebrating his birthday (106.5k), and ended with a puppy reuniting with his family (86k). Interested in other website rankings?

Viral 88

Viral Writing Trends Facebook 88

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. It’s important for brands to know the latest 2023 hair trends in order to use them to their best advantage in marketing strategies.

Trends 88

Trends Viral Fashion Tools 88

Communications Conversations

MAY 12, 2023

My top-performing post so far in 2023 was a post about the challenges of being a working adult trying to parent teens. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

NewsWhip

OCTOBER 11, 2023

Due to social media’s power nowadays, an influx of anti-LGBTQ+ consumers propelled the company’s “propaganda” to virality, claiming that their merchandise targeted children, and that their partnership with UK designer Erik Carnell promoted satanism. Could Target have foreseen this backlash? Take Patagonia, for example.

Reputation 78

Reputation Retail Nonprofit Viral 78

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. At least for now, Beyonce or Harry Styles won’t help you go viral. So if you want something that will grab a consumer’s attention for a hot minute, video is key.

Brand 92

Brand Branding Instagram Video 92

Prohibition

AUGUST 4, 2023

On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Social Media Updates: Instagram Launch Threads Key Social Media Updates From 2023 So Far Going live: Five top tips to ensure your next live social media video runs smoothly Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

OnePitch

JANUARY 11, 2024

Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. But this was related to a raw carrot salad that was going viral on TikTok.” Recently, we had a TikTok go viral about it. Still trying to figure out where to start?

Pitching 94

Pitching Consumer Trends Viral 94

5W PR

NOVEMBER 14, 2023

Sept + Oct 2023 Newsletter: What’s Up with Gen Z!? The post Gen Z Trends: Sept & Oct 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Delulu – Short for “delusional” but used flippantly or often times when someone is acting a bit crazy.

Trends 78

Trends Fashion Film Viral 78

Doctor Spin

NOVEMBER 17, 2023

2023, October 29). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2023, October 29). 1 Charlie Munger.

How To 52

How To eBook Wikipedia Viral 52

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride.

Brand 55

Brand Branding Instagram Community 55

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Unlock your Potential with our whitepaper: Building a Digital PR Ecosystem in 2023 As you navigate this new era of PR, our whitepaper, “How to Build a Digital PR Ecosystem in 2023: Control Your Narrative.

Analytics 78

Analytics Digital PR Storytelling Local 78

Doctor Spin

DECEMBER 7, 2023

2023, November 28). The Power of Cycle Times —Mathematically, reducing cycle times in a process that grows exponentially (like content sharing on social networks) drastically increases the growth rate, leading to faster and wider dissemination of the content, thereby driving virality. 2023, November 28). In Wikipedia.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Prohibition

APRIL 18, 2023

Video content helps brings to life Red Bull’s many sporting partnerships and one of the reasons Red Bull has become such a household brand , is due to its many pieces of video content going viral, seen and engaged with by many.

Video 62

Video Sports Brand Branding 62

PRSay

OCTOBER 12, 2020

We won’t have a vaccine available to the world until at least 2023, possibly 2024, at the current pace of development. I said back in February that it would be a minimum 36 months of a hard-fought battle with the virus. I now think that was overly optimistic. Using a nationalistic approach to conquering this disease will inevitably fail.

Viral 155

Viral Interviews Travel Government 155

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch.

Trends 78

Trends Social Media Community Viral 78