Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Small text ads – written by Shankman – were included at the top of every email.

Reddit 178

Reddit Software B2B Technology 178

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities.

Writing 198

Writing Communications Marketing B2B 198

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

DECEMBER 21, 2023

Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications. These media kits contain pre-approved statements, FAQs, and contact information to ensure a coordinated and timely response during a crisis. 2023, October 6). 2023, October 6). 2023, October 6). media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40