How We’re Using AI in Public Relations & Protecting Against It
Shift Communications
MAY 17, 2023
Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: with an eye toward our firm’s ethical standards. You’ll have read the headlines.
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