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What Is Digital PR and How Does It Benefit My Brand?

Prohibition

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

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Our Recent Favourite PR and Social Media Campaigns

Prohibition

— Erik Davis (@ErikDavis) September 24, 2022. For more interesting articles from us check out these posts: The best ways to respond to a PR disaster in the age of social media . What is content marketing and how can it help your business? The importance of storytelling in PR . Watch out for the smiles! ??

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6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

In terms of 2022 guidance, Meltwater “expects revenue to increase to $450-460 million.”. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. Here’s a roundup of other news and links from the world of PR technology. EBIDTA margin under GAAP. ESG outlook.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications. There’s content marketing , not content communications.

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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

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