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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

million in penalties for alleged violations involving its targeted-advertising practices. For further reading: Using Data Ethically to Inform PR Strategies ( Strategies & Tactics , September 2022). Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2

Privacy 78
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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

But by 2022, the company decided to replace the decades long controversial product with cornstarch. Then, this data was used for In the 2010s, personal data belonging to millions of Facebook users was collected without their consent by British consulting firm Cambridge Analytica , predominantly to be used for political advertising. [1]

Privacy 52
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How Public Relations Can Be Key for Achieving Your Environmental Goals

Buchanan PR

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. The article was published in 24 Hours Daily in Sofia on September 17, 2022. -.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. A reset on advertising spend.

Marketing 196
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.