Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Reputation Us

NOVEMBER 15, 2021

The global top-fifty companies have nearly $11 trillion of intangible assets, according to the Howden “ Insuring the Invisible ,” report published by the insurance broker in April 2021. Employee abuse. A reputational crisis can happen to any business of any size. It may even feel quick and easy. Bodily injury. Animal abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

Contently - Strategy

APRIL 19, 2021

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way.

B2B 139

B2B Brand Branding B2C 139

PRSay

JANUARY 6, 2021

Right now, that advice is more crucial than ever as we begin 2021. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. The importance of elephant-whispering.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. It raised $140 million in cash from an IPO in 2021. That was the second coolest project I’ve ever worked on in my career.

SEO 139

SEO Content Marketing Marketing Software 139

Doctor Spin

APRIL 17, 2023

2021, September 8). 2021, August 11). Southwest Airlines employees celebrate passenger’s 104th birthday. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52