ImPRessions - Crenshaw Communications
JANUARY 22, 2020
For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Netflix — which has more than 2 million subscribers in India — will spend $400 million on Indian content for 2019 and 2020. 7 percent who rated print media as important and 54.
Stephen Waddington
MAY 19, 2020
That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing. With everyone stuck at home we’ve seen a boom in big messaging and social networks.
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Critical Mention
AUGUST 29, 2019
FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. About Critical Mention.
Critical Mention
JULY 1, 2019
As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform. These additions include increased social media monitoring, licensed print content and streamlined search functionality. Critical Mention remains an independent, healthy business that continues to grow.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.
Critical Mention
JANUARY 22, 2020
In the time since Yount was tapped by the Critical Mention Board of Directors to lead the Company, he has overseen several transformative projects and achievements that resulted in 15 consecutive months of record-breaking new bookings through December of 2019. These milestones included: . Expanded content coverage across the globe.
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